Snickers adverts analysis

Label unit 3

a)   Advert: give a full title and a link

·       Introduction: what is the format, purpose, platform for broadcast, and describe the target audience

·       What type of advert is it and what mode of address is used?

·       Identify the key persuasive techniques used: repetition, reward, slogans, taglines, guilt, aspiration, sympathy

·       Messages and values in the advert? Does it create a “buzz”?

·       Pictures and detail

What type of advert is it?

Tv commercial

Snickers advert’s tend to be presented on tv or online advertising websites. It is also known to appear on social media websites and apps to promote a wider range of audience viewing. This is also a very effective way as it allows others to comment and discuss the adverts pros, cons and how it can be better for audiences. it allows critics or viewers to leave there comments in order to allow viewers voices to be heard.

What is the mode of address?

[Tone style language used]

How is the advert presented?

Tone

 The tone of the advert is informal and playful, but also perceives this technique of humour as a form of entertainment that can diversely stretch to all audiences in that it can entertain all audiences. This coming back to the idea of attracting the audience’s attention and to aim at various different audiences and sub cultures.   this idea may also been seen through the advert evidently presenting this to us as the advert presents  its self in a more relaxed , comical fashion , not particularly giving us a question to think of a or a campaign to support but its tone suggests that the adverts purpose is to entertain but also sell a product .

What are the key persuasive techniques repetition, reward, slogans, taglines, guilt, aspiration, sympathy?

Slogan: Snickers, ‘gets some nuts’ is a term well known in to many, but in this context, it is trying to express to its audience that eating snickers will give some sort of strength. it is also quite masculine in the way it is said with a deep toned voice as seen in the video where the samurai is weak without sustenance also inferencing that snickers is a form of sustenance and strength. Get some nuts 

Inference and connotation

What is the message of the advert?

The message of the advert is not visible clear in the sense that it message to buy the product should be visible.  the slogan however; ‘get some nuts ‘allows to infere that buying the snickers bar gives us strength and stimulation ,as seen through the presentation of the advert.

What is the format?      

Advertisement

Arouses emotional need that if celebrity’s.

The format in which the advert has been constructed is in the form of a series that uses a range of different humours element s such as using the scene of Marilyn Monroe’s infamous flying dress and used its comical satire.

The series utilizes a range of celebrity appearances to boost the popularity and fame of the chocolate, but it is also a method of gaining more viewers which systematically increase the viewing, therefore increasing the income of the company Snickers.

What is the purpose of the advert?

Use of humour

Make the snickers chocolate bar more popular

When you eat snickers you become stronger and can defeat anything

Arouse emotion

Discussing the main purpose of snickers, the overall all business /financial purpose is to gain a profit from the chocolate bar, snickers being for profitable gain. snickers is a profit making business, for the chocolate bar to well, the company must make the product seem to the audience as a desirable an need able substance /element to allow audiences es to feel as though they need this product and must buy it.in order for snickers to sell,the product must be presented to audiences a product worth having but also to create a personal need for the  product.

The platform of watching the advert?

The advert is published in many places and platforms as a form to gain a high percentage and amount of viewers and to gain more awareness of the chocolate bar. Snickers use many different notably and effective platform such as advertising, Billboards, advertisement, YouTube. Snickers use many different notably and effective platform such as advertising,

Describe the target audience?

This product is not discriminatory in its targeting of audiences, on the contrary, it uses its strategic business skills in marketing, selling and advertising the product.

In terms of target audience and sales targeting, the product does not specifically have a sub culture or target audience ,but its aims is to try and reach a s many people as possible and of different backgrounds, ages ,gender and so forth.

Rewards

The adverts main purpose ,as it is to profit and sell it does not intend to give luxary reawds such as holiday or moneyas many products use this form of advertisement to profit pfrom,but the advert in question does not use these techniqyues nesaly ,but instesad allows the product to attract an audience to belive that the actuall product is the reward its self.

Celebrity appearances

To enhance a adverts or products popularity or awareness ,celebrity appearances can sometime s be used to populatity.in this case ,the very well-known comedian and actor, Atkinson, IS A CHARACTER FOR ALL AGES ,IN THE SENSE THAT THE AACTOR ENTERTAINS ALLL AGES AND AUDIENCES . TO FURTHER ADD, THE ACTOR NOT ONLY USES HIS TALENTS for the advert, he uses the character of Mr bean , a fictional comical character that has a childlike persona ,but is a true e comedian.

What is the mode of address? How they address the audience?

humour is a technique that is extremely powerful and used in the advert to allow the audience to not just see a need for the product but to allow the audience to associate themselves with the product by connecting a source of humour as humour is a trait that allows people to symphysis and connect with each, humour is not just a form of entertainment but allows others to connect and see