second a day analysis

Second a day analysis   

In the beginning, the setting is located and based in a home. The setting is presented as very homely where the main character is celebrating her birthday with family and friends. In the beginning of the advert there are many candles on the cake and the whole family are together in one environment and location.

The middle of the advert would be considered the climax, where the troubles of the character build drastically and the tension is created. The climax is one of the important parts of the advert as it details the true struggle of refugee life, how dangerous there environment is and how they struggle from adapting to dangerous environments.

Techniques /connotation

The advert continuously cuts to emphasise and present the different aspects and areas of the girl’s life that dramatically changes horribly. Each cut is significant and signifies how each day of her life slowly progresses towards the tragedy of war. The character is shot in a range or many different camera shots and angles.

Costume

The costume constantly changes throughout the advert similarly symbolising the change of her life. The characters costume is also a symbolic representation of how each day of her clothing camouflages each day she experiences, for instance as the advert progresses the characters clothing slowly becomes dirty and slowly begins to disappear as we visible see in the end were the character is clothed in a hospital gown. We also see a costume transformation through the end of the advert were the character is dressed in a hospital gown that seems to be unclean due to her environment in which she then transitions.  Letting us as an audience explore and adventure through the characters life and have an insight and glimpse, letting the audience travel with the main character through her experiences but also allowing us to see the changes through her life and feel a sense of empathy and compassion.

Sound

Throughout the advert, the sound in which is presented throughout the advert is known as ambient sound, the sound that appear s in the background and throughout the advert. The ambient sounds that appear in the advert towards the end such as bullets, helicopters build the tension of the scene giving the audience a sense of the atmosphere our character lives in but allows the audience to feel our characters fear, suffering and plead.

In the beginning the sound we can hear is very natural. Throughout the video there is also elements of natural sound which gives a sense of naturalism and normality. It also infers and links to how the characters life was once natural, that the characters life was an ordinary and simple life which takes an unfortunate turn towards the ending.

Camera

The close up shot of our character is highly perceptive as it focuses on one main subject and allows us to travel with our character.

The advert continuously cuts to emphasise and present the different aspects and areas of the girl’s life that dramatically changes horribly. Each cut is significant and signifies how each day of her life slowly progresses towards the tragedy of war. The character is shot in a range or many different camera shots and angles.

As the advert progresses the shots increase in speed to give a sense of emergency and urgency to create this sense of emergency with in the campaign to help for Syria. The fact that their lives are changing rapidly and that help is needed fast. The idea of each shot gives an insight to the girl’s life and how she evolves each day, but also connects to how the change of war begins and the transition from a peaceful existence can very violently become a battle field atmosphere.

Although the advert specifically concentrates on our character, it also allows us to see the activity happening in the background.

Lighting

The stages of lighting transitions are systematic as the advert evolves. Bright lighting [candles] is purposefully presented in the beginning as a symbolisation of the comfort and happiness of the character. Candles also connote a new beginning in which can foreshadow the events to come...

As the advert comes to an end or towards the end the lighting is distort and dim representing the surroundings of the character but also perceiving the characters inner and internal darkness and fears.

Topic of the advert

 Is war and refugees

Its moral message is that just because we are privileged not live in a country of war does not mean war is not happening in other places, there for we should contribute to changing these horrific circumstances and help suffering children in Syria have a stable life, just like children in the uk.

The character shown in the advert is highly important as she does not just symbolise refuges but her innocents and purity allows the audience to feel sympathy and condolence towards her.

The character is a symbol and represents the past life and peaceful existence of how Syrian children were once living and how. The character is a symbol of the past, present and what foreshadows the future.