proposal

Veteran Video Proposal

 

Purpose for our proposal:

The campaign we’re making is to mainly inform and educate the public audience of veterans which come home after war, with mental issues like; PTSD and many end up homeless. We wan’t spread awareness for this issue, which happens often, proven through the amount of people left homeless, with their own words; “We are veterans, we came home and the government didn’t help us, no one helped us and therefore, left us homeless”.

 

We want to educate the public because this problem occurs often and is life threatening. Due to the disorder ‘PTSD’ (Post-Traumatic Stress Disorder), it veterans mentally scarred for life, causing problems whether they’re in a home or out a home (aka homeless). We will use a charity called ‘Help for hero’s’ to share and advertise, amongst our campaign video. We will use our video to educate the public from age groups of 16+ because we want them to be aware of the issue and if possible donate, and help any homeless or give advice to anyone suffering from PTSD. Either offer them help or provoke them try get help by using the charity ‘Help for Hero’s’. Although, PTSD, isn’t very visible but can still be resolved if someone caring enough, asks and tries to help; even if they refuse or say ‘I’m okay’, you can contact Help For Hero’s for more answers on how to see if someone is suffering from PTSD and you can learn from a professional.

 

Target Audience/Ethnicity

 

The target audience for our campaign video will be aimed at generally anyone who can see if people are suffering but we want to inform to all age range, from mainly; 16 - 30. This is because this target audience generally don’t know about it but if they do and are informed, they can help those who suffer because they are above age, where they can donate but why we have it aimed at everyone is because if they can’t donate, they would still understand and can still in some way raise awareness and support the campaign, by contacting Help For Hero’s because they can't visibly see the people going through trauma but they will see similar actions from the video we will make; ‘Blanks out, can’t concentrate, randomly stops doing work and blankly stares into the distance, make actions as if they’re still in war and etc.’. 

The ethnicity/gender will come under all and this isn’t really targeted at, because the ethnicity/gender doesn’t really matter. Especially when it comes to a disorder or (mental) illness. We are mainly just trying to inform and educate people what veterans go through, even if they don’t look like they’re struggling or if they look normal. We want to help all the veterans by supporting them, using the ‘Help For Hero’s’ and try raise enough awareness for this issue.

 

How the campaign will be filmed

The campaign will start with the character of the soldier sitting in a chair with ambient sounds of war screams, helicopters, flying sounds of bombs surrounding the characters memory and forever haunting the character of the soldier. The camera will slowly zoom out from the character's face with the sounds in his mind rapidly become louder the more the character remembers his army days.

 

Platform

This campaign will be shown on YouTube and on and shared out on Instagram our audience will access this video though the Instagram app and the YouTube app and or the YouTube website and the Instagram website to. We will want our video to be shared across all these social media websites and we wish to raise as much possible awareness. If possible, advertise it on TV or post this as adverts during YouTube videos; where people can’t skip the video, as this will actually make them ‘have’ to watch it and will be informed; this is where we use the term ‘hypodermic needle theory’, to feed information to the audience and they intake whether they wish too or not.